Google for Nonprofits: Opportunity for NPO/NGO's to Apply for the Google Ad Grants Program

About the Opportunity:

Google for Nonprofits offers eligible organizations access to Google products and discounts that can help solve the challenges nonprofits face: finding new donors and volunteers, working more efficiently, and getting supporters to take action. Google for Nonprofits is currently available in 65+ countries. Learn more about the eligibility requirements and find out if Google for Nonprofits is available in your country.

Google for Nonprofits provides access to these Google products at no charge:

  • Google Workspace for Nonprofits and nonprofit-specific discounts for Google Workspace Business Standard, Business Plus, Enterprise editions

  • Google Ad Grants

  • YouTube Nonprofit program

  • Google Maps Platform

The Google Ad Grants Program gives charities & non-profits the chance to advertise on Google Ads for free.

Benefits of the Opportunity:

  • Get up to $10,000/month in text-based ads on Google Search to raise awareness for your nonprofit organization.

  • Reach new advocates for your cause and save resources for what matters most by running text ads on Google Search results with monthly in-kind advertising budgets.

  • Track online donations, newsletter signups, and volunteer registrations to stay aware of those who drive your organization forward.

  • Successful Candidates will receive Access to Markets: reach new users, donors, volunteers and campaigners.

  • We outline the steps needed to taking advantage of Google Grants and run a successful campaign


To be eligible for a Google for Nonprofits account, an organization must:

  1. Be registered as a charitable organization in one of the countries listed below (See link). All organizations must be verified as a nonprofit organization by TechSoup or the local TechSoup partner

  2. Meet the requirements in its own country. Sometimes countries have additional eligibility requirements. Find your country in the list below to review the additional requirements.

  3. Agree to the Google for Nonprofits Terms.

You are not eligible for Google for Nonprofits if your organization is:

  • A governmental entity or organization

  • A hospital or health care organization (charitable arms or foundations associated with healthcare organizations are eligible).

  • A school, academic institution, or university (philanthropic arms of educational organizations are eligible). Learn more about Google for Education, Google's programs for educational institutions.

For more information, please click:

To Apply, please click:

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