Coca‑Cola Africa Sponsorship Guidelines

About the Opportunity

The Coca‑Cola Company is committed to responsible marketing of its products and has a history of aligning its commercial practices with its values, as well as its sustainability and business goals.

Coca‑Cola Africa Pty Ltd welcomes any submissions/proposals for:

  • Sponsorship requests, i.e., sports activations, etc.

  • Media Partnerships.

  • Merchandise requests/proposals.

Coca‑Cola Africa Pty Ltd will not consider any submissions/proposals that are related to:

  • Advertising.

  • Promotions.

  • Formula modifications to any of our existing products.

Coca‑Cola Africa Pty Ltd does not sponsor the following:

  • Donations.

  • Individuals.

  • Teams or events unless they provide mass market following on either a provincial or national level.

  • Teams or events where the sponsorship is shared with another non-alcoholic ready-to-drink beverage partner.


  • Does the proposal contribute to our global commitment to a World Without Waste?

  • Is the proposal aligned with our brand, business and communication objectives?

  • Is the proposal aligned with our target market?

  • Does the proposal have sufficient media support to reach our target market?

  • Does the proposal provide sufficient commercial returns?

  • Does the proposal promote a healthy and active lifestyle?

Submit your Proposals via email to:

For more information, please click:

Contact Details:


Tel: 0860112526

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