Coca‑Cola Africa Sponsorship Guidelines

About the Opportunity

The Coca‑Cola Company is committed to responsible marketing of its products and has a history of aligning its commercial practices with its values, as well as its sustainability and business goals.

Coca‑Cola Africa Pty Ltd welcomes any submissions/proposals for:

Sponsorship requests, i.e., sports activations, etc.
Media Partnerships.
Merchandise requests/proposals.

Coca‑Cola Africa Pty Ltd will not consider any submissions/proposals that are related to:

Advertising.
Promotions.
Formula modifications to any of our existing products.

Coca‑Cola Africa Pty Ltd does not sponsor the following:

Donations.
Individuals.
Teams or events unless they provide mass market following on either a provincial or national level.
Teams or events where the sponsorship is shared with another non-alcoholic ready-to-drink beverage partner.

Criteria:

Does the proposal contribute to our global commitment to a World Without Waste?
Is the proposal aligned with our brand, business and communication objectives?
Is the proposal aligned with our target market?
Does the proposal have sufficient media support to reach our target market?
Does the proposal provide sufficient commercial returns?
Does the proposal promote a healthy and active lifestyle?

Submit your Proposals via email to:

sponsorshipsouthafrica@coca-cola.com

For more information, please click:

https://www.coca-cola.co.za/know-us-better/faq/sponsorship-guidelines

Contact Details:

email: sponsorshipsouthafrica@coca-cola.com

Tel: 0860112526